Journal

SHWET ~ Eternal Whites to start afresh !

Grace and magnificence blend effortlessly in a collection that’s as classic as it is contemporary, accentuated by delightful cross-stitches and heritage hand embroidery. The SHWET Edit, started as a blank canvas both literally and metaphorically at our studio. White is classic, timeless, and one of the most recurrent colors of the fashion cycle. Its allure never goes out of style. This became the genesis for our edit, SHWET.

Versatile, feminine, and replete with classics, SHWET is a timeless edit by Amisha Kothari that works well for all types of occasions. Many of the silk kurta set pieces are doused in the minimalism of French lace detailing and delicate pearls while others are sprinkled with some of our signature prints, handmade tassels, and gota Patti finishing. The result was artisanal kurta sets that showcase our craft perfected for many, many years. It’s a collection we love for its simplicity. The looks from this collection are made for joy and serenity.

Choose from SHWET, a range of eternal whites – for glamour at the morning brunch and radiance at the evening group meditation class online on our web-shop HERE. You can also drop by to our Mumbai studio by appointment,  we would love to see you 🙂

When you’re in the mood for something playful and feminine, find your attention drifting towards the intricately embroidered and meticulously printed Kusum. This easy-breezy collection is the perfect choice for a weekend spring afternoon – where designer floral inspirations can rub shoulders with the luxurious lilies on the table.

Flowers are the most ubiquitous motifs all year round but that’s also why they’re timeless. From summery pastels crafted in easy-on-the-skin cotton to classic colors rejuvenated with delicate resham work and gossamer dupattas, we’re presenting to you elevated ensembles adorned with flowers. Discover these floral mood-lifters from Amisha Kothari’s vibrant edit, KUSUM an exclusive designer kurta set collection.

Calf-grazing classic kurtas, fluid styles with attention to detail and zesty colors. And, the most compelling of all: a profusion of flowers. Amisha Kothari’s edit, KUSUM, is the most vibrant metaphor for spring. Shop this exclusive designer kurta sets collection of evergreen styles online on our webshop HERE

ROZANA ~ Making everyday Special !

Weaving a dash of style into your everyday life is one of the truest expressions of self-love. With its carefully embroidered and meticulously printed designs, the Rozana collection allows you to turn the rigmarole of daily life into the razzmatazz of fashion. Who needs to wait for a special occasion, when you can simply turn your every day into one?

When dreaming up looks that reinvent classic Indian staples in new ways, look no further than our edit ROZANA. A new philosophy for everyday dressing, it’s a collection made of trans-seasonal classics that are as effortless as they are traditional.

Meet your everyday essentials. Taking you back to the most effortless edit of ethnic kurta sets, ROZANA. A collection of floaty kurtas, florals, and fine embroidery that are equally perfect for the days you want to dress up simply or planning to add accessories to head out for a soirée. Each kurta set from this edit tells a story of its own

Clothes that bring a bit of joy to your everyday. ROZANA is a collection that makes casual dressing easier. For this edit, classic silhouettes met beautiful handmade details as we capture new renderings of Amisha Kothari classics. It’s our homage to precision and finding beauty in simplicity.

Explore more artisanal kurta sets and dupattas from Amisha Kothari and amp up your everyday style with ROZANA  on our web boutique HERE .  You could also book an appointment at our Mumbai-based studio. We would love to see you! Get in touch with us on WhatsApp at +91 9833379838 or email us at care@amishakotharilabel.com.

UTSAV ~ Celebrating you everyday !

Festive is a state of mind, not a season. No wonder, you need alluring festive wear in your closet, all year round. For a family pooja, a spontaneous party or other special moments of celebration. With the festive season upon us, it is natural to reminisce about times when getting together with family and friends was easier. Perhaps this is the reason why any occasion for a cozy celebration has become all the more special. Select from a variety of hand-embroidered and traditionally printed designer wear from the Utsav collection – and add a hint of glitter to your already fabulous self.

Be it intimate celebrations at home or other seasonal affairs, ace festive dressing with our embroidered kurta sets from the UTSAV edit that mixes timeless silhouettes with just a hint of shine. It’s our homage to a throng of contrasting colors that preserve India’s handmade culture—and will help you keep up the camaraderie during the time of celebrations.

UTSAV, replete with vibrant colors is an ode from our label to classic cuts, resham embroidery, and beautiful block prints. Shop this embroidered kurta set collection online on our web-shop HERE or you can also book an appointment to visit our Mumbai-based studio. Just WhatsApp us at +91 9833379838 or email us at care@amishakotharilabel.com./