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BACKSTAGE ~ Life in the studio !

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BACKSTAGE ~ Life in the Studio !

Amisha Kothari Label - Backstage

Our products tell a story, the story of India.  Each Collection is created with Indian artisanal crafts and techniques, as a starting point. Today some of these craft traditions are lost but at Amisha Kothari Label, we are sensitive to them and love to hold on to this priceless invaluable know-how like hand block printing, hand embroidery, and patwa work. The result is always brilliant, of impeccable quality, each bearing a distinct signature of the hands that make them.  

At Amisha Kothari Label, we believe in the beauty of the imperfection of the human hand. Each of our products go through several hand processes before they reach your closet. From hand block printing to embroidery, to finally being stitched by master tailors in our atelier, we love and value the timeless essence of working with hand, the fact that each piece is same but still unique. Each bearing a distinct signature of the hands that make them. Back in the studio, (we are not complaining but) our days can be hectic. However, what makes it worthwhile is the chance to meet the diverse set of artisans and crafts people spanning different generations, who support our brand by working tirelessly behind-the-scenes.

Details matter to us. And, we know they matter to you too. This is why all the pieces from Amisha Kothari, be it simple kurta sets for every day to intricate festive styles, are thoughtfully put together and meticulously executed. Embroidery and trimmings, an essential Indian know-how for us. We are keen to maintain traditions and give a new lease of life to these ancestral arts. One of the traditional crafts we use is the “Patwa” work or Thread craft. Traditionally PATWAS were weavers engaged in jewelry-making business and worked with silver and golden threads. We are sensitive to this dying craft…and have today tried to revive it by incorporating it as signature tassels for all our dupattas…Modern but always in line with tradition…

Amisha Kothari Label - Backstage

Amisha Kothari Label - Backstage

Amisha Kothari Label - Backstage


SHWET ~ Eternal Whites to start afresh !

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SHWET ~ Eternal Whites to start afresh !


Grace and magnificence blend effortlessly in a collection that’s as classic as it is contemporary, accentuated by delightful cross-stitches and heritage hand embroidery. The SHWET Edit, started as a blank canvas both literally and metaphorically at our studio. White is classic, timeless, and one of the most recurrent colors of the fashion cycle. Its allure never goes out of style. This became the genesis for our edit, SHWET.

Versatile, feminine, and replete with classics, SHWET is a timeless edit by Amisha Kothari that works well for all types of occasions. Many of the silk kurta set pieces are doused in the minimalism of French lace detailing and delicate pearls while others are sprinkled with some of our signature prints, handmade tassels, and gota Patti finishing. The result was artisanal kurta sets that showcase our craft perfected for many, many years. It’s a collection we love for its simplicity. The looks from this collection are made for joy and serenity.




Choose from SHWET, a range of eternal whites – for glamour at the morning brunch and radiance at the evening group meditation class online on our web-shop HERE. You can also drop by to our Mumbai studio by appointment,  we would love to see you 🙂


KUSUM ~ Bloom Within !

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KUSUM ~ Bloom Within !


When you’re in the mood for something playful and feminine, find your attention drifting towards the intricately embroidered and meticulously printed Kusum. This easy-breezy collection is the perfect choice for a weekend spring afternoon – where designer floral inspirations can rub shoulders with the luxurious lilies on the table.

Flowers are the most ubiquitous motifs all year round but that’s also why they’re timeless. From summery pastels crafted in easy-on-the-skin cotton to classic colors rejuvenated with delicate resham work and gossamer dupattas, we’re presenting to you elevated ensembles adorned with flowers. Discover these floral mood-lifters from Amisha Kothari’s vibrant edit, KUSUM an exclusive designer kurta set collection.

KUSUM EDIT- Designer Kurta Set

KUSUM EDIT- Designer Kurta Set


Calf-grazing classic kurtas, fluid styles with attention to detail and zesty colors. And, the most compelling of all: a profusion of flowers. Amisha Kothari’s edit, KUSUM, is the most vibrant metaphor for spring. Shop this exclusive designer kurta sets collection of evergreen styles online on our webshop HERE


ROZANA ~ Making everyday Special !

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ROZANA ~ Making everyday Special !


Weaving a dash of style into your everyday life is one of the truest expressions of self-love. With its carefully embroidered and meticulously printed designs, the Rozana collection allows you to turn the rigmarole of daily life into the razzmatazz of fashion. Who needs to wait for a special occasion, when you can simply turn your every day into one?

When dreaming up looks that reinvent classic Indian staples in new ways, look no further than our edit ROZANA. A new philosophy for everyday dressing, it’s a collection made of trans-seasonal classics that are as effortless as they are traditional.

Meet your everyday essentials. Taking you back to the most effortless edit of ethnic kurta sets, ROZANA. A collection of floaty kurtas, florals, and fine embroidery that are equally perfect for the days you want to dress up simply or planning to add accessories to head out for a soirée. Each kurta set from this edit tells a story of its own

Clothes that bring a bit of joy to your everyday. ROZANA is a collection that makes casual dressing easier. For this edit, classic silhouettes met beautiful handmade details as we capture new renderings of Amisha Kothari classics. It’s our homage to precision and finding beauty in simplicity.




Explore more artisanal kurta sets and dupattas from Amisha Kothari and amp up your everyday style with ROZANA  on our web boutique HERE .  You could also book an appointment at our Mumbai-based studio. We would love to see you! Get in touch with us on WhatsApp at +91 9833379838 or email us at


UTSAV ~ Celebrating you everyday !

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UTSAV ~ Celebrating you everyday !

kurta set

Festive is a state of mind, not a season. No wonder, you need alluring festive wear in your closet, all year round. For a family pooja, a spontaneous party or other special moments of celebration. With the festive season upon us, it is natural to reminisce about times when getting together with family and friends was easier. Perhaps this is the reason why any occasion for a cozy celebration has become all the more special. Select from a variety of hand-embroidered and traditionally printed designer wear from the Utsav collection – and add a hint of glitter to your already fabulous self.

Be it intimate celebrations at home or other seasonal affairs, ace festive dressing with our embroidered kurta sets from the UTSAV edit that mixes timeless silhouettes with just a hint of shine. It’s our homage to a throng of contrasting colors that preserve India’s handmade culture—and will help you keep up the camaraderie during the time of celebrations.

embroidery kurta set



UTSAV, replete with vibrant colors is an ode from our label to classic cuts, resham embroidery, and beautiful block prints. Shop this embroidered kurta set collection online on our web-shop HERE or you can also book an appointment to visit our Mumbai-based studio. Just WhatsApp us at +91 9833379838 or email us at

A conscious brand…

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A Conscious brand…

Amisha Kothari Label

Made by hand but also made with the heart and conviction. At Amisha Kothari Label, we remain loyal to our philosophy up to the smallest of details. Everything is profoundly thought, intensely created, and then… consciously packed.

Our love for nature is reflected in our packaging. In our conscious effort to create a conscious label, we avoid the use of plastic wherever possible. Our beautifully embroidered garments are delicately placed in a soft, cotton fabric and then put into a recyclable paper bag. We urge you to reuse the fabric bags, keeping in mind the urgent need for conscious consumption.  With small steps, we hope to create environmental awareness one step at a time.

Amisha Kothari Label - Blog

Amisha Kothari Label - Blog


Our Brand Ethos !

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Every woman is special and deserves to dazzle in exquisite designer wear. Inspired by this charming thought, Amisha Kothari Label brings a unique collection of elegant and affordable semi-formal ethnic wear. Timeless designs finally come alive on the choicest of fabrics – a combination that equals the gold standards of the discerning woman of today.

Contemporary~ Our clothing is a fine balance between modern and traditional. It can be dressed up or down depending on the occasion. Subtle and understated yet innovative and comfortable, a perfect combination for the discerning woman of today.

Refined ~ The way materials and techniques are chosen, the simplicity but originality of the designs, the way we combine these and live with them. A luxurious sobriety.


Timeless ~ At Amisha Kothari Label we do not follow trends. The brand is« in the mood » of the time we live in and follow the flow of life, using fine materials, local traditions and handicraft. The products are born to cross time and cherished across seasons.


Elegance ~ Elegance surely is a thing of beauty. It is in the way you dress, the way you feel and carry yourself. We believe Elegance is an attitude, defined by the beauty of simplicity, with a touch of grace and style. A luxurious sophistication.  


Amisha Kothari ~ The face behind the brand!

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Amisha Kothari ~ The face behind the brand !

Apparent in her designs that are wrapped in an air of palpable vibrancy,  Amisha Kothari Label is greatly influenced by the rich cultural heritage of the designer. These impressions were formed in her formative years when Amisha spent her summer holidays in Rajasthan, subconsciously absorbing the aesthetics of her native state. Later, she built on this love and got herself a degree in Fashion Design from Sophia’s Polytechnic, Mumbai.

Her very first collection was a testimony to her unique voice and the story of her roots. By combining age old artisanal techniques like block printing, gota patti and thread work with a modern anti-fit appeal, Amisha emerged as one of India’s most promising pret designers. Amisha returned to the workspace in 2016 after the birth of her daughter, Ananyashree – as a new mother, with greater inspiration from life itself.

She continues to share her inspiring designs at her trunk shows across Mumbai, Delhi, Hyderabad, Dubai and Singapore. All the while making a fashionable difference to her clients’ lives at her brand new studio in Mumbai’s art deco district, Marine Drive.

In the times to come, she aspires to find a strong global presence for her unique offering of affordable ethnic designer wear, created from the rich repository of Indian crafts and artisanal techniques as she leads the way without compromising on the basic elements that form the cornerstone of quality.